It all started with curiosity.

I've always been fascinated by ideas. The kind of ideas that keep you awake at night, that begin as conversations around a table and slowly grow into something real. As a kid, I lived in my own imaginary world, constantly inventing stories, objects and places that didn't exist yet. Looking back, becoming a designer almost feels inevitable.

It led me to study Industrial Design at La Cambre (Brussels, Belgium), then into branding, graphic design, motion, 3D, AI and business strategy. Not because I wanted to master every discipline, but because I never liked the idea of creativity having boundaries. Every new medium became another language to tell a story.

Today, I get to discover new worlds for a living.

One day I'm learning about technology, the next about energy, AI, cosmetics, sport or food. Every project introduces me to people who are deeply passionate about what they do, and that's probably my favourite part of my job.

If we ever work together, I'm not interested in simply making something look beautiful.

I want to understand why it exists, who it's for and what it should make people feel. I ask questions. I challenge your ideas. I care about the details most people never notice. And somewhere between strategy, conversation and experimentation, we usually end up building something neither of us could have imagined alone.

That's what keeps me doing this.

Not design itself.

People.