Social Media Systems
In today's digital landscape, a brand is experienced long before it is understood. Working with sports organisations taught me to design social media ecosystems where consistency becomes recognition, and recognition becomes long-term brand equity.
Circus Brussels Basketball Pro League
-
For three consecutive seasons, I led the club's visual experience across every touchpoint - from social media and motion graphics to matchday campaigns, ticketing, merchandise and venue branding.
This role became the foundation of my approach to brand communication, teaching how a distinctive visual language can transform audience engagement, strengthen community identity and drive measurable growth both online and in the arena.
International Fresh Produce Association
-
I led the creative evolution of IFPA Europe's visual communication, redefining its digital presence through a cohesive social media identity before expanding the same visual language into its first large-scale out-of-home campaigns.
This project reflects my approach to brand building: creating design systems that connect strategy, advocacy and communication while making complex policy issues more accessible and engaging.
Croplife Association
-
For Croplife International, one of the biggest challenges was shifting perception and pushing engagement in their sector. Rather than relying on the visual codes traditionally associated with science and regulation, I explored a more human-centred brand language - one that balances credibility with warmth, creating a stronger emotional connection while remaining grounded in the organisation's mission.
GE Vernova Technologies
-
GE Vernova presented an opportunity to rethink how a global industrial brand communicates online. By developing a scalable visual system for social media, I helped establish a stronger, more engaging digital identity across Website, LinkedIn and Instagram.
The success of the system led to its presentation as a global best-practice reference, demonstrating how strategic design can become both a communication tool and an organisational standard - highlighting the role of design in creating consistency, recognition and long-term communication value.
