Brand Identity & Visual Systems
Brand identities designed with clarity, intention and character.
Enissia Clothing Brand
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This project came up with a need from Enissia to build a modest clothing brand for women, by women with empowerment, elegance in modesty.
I set the tone, guided their potential to something real. A 360 brand identity.
Role: Brand Designer / Art Direction
Scope: Brand identity, visual direction, brand strategy, fashion brand positioning.
Deliverables: LLogo design, visual identity system, color palette and typography, brand book, visual guidelines, art direction and brand assets.
Pump Studio Paris
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After meeting Noa Koudou and Lili Grandgeorge, two young passionate about sport and driven by the ambition to rethink the fitness experience, I collaborated with them to shape the identity of their studio coming in Paris.
From the visual direction to the Studio interior experience, I developed the colors, materials, space and logo.
The goal was to reflect the studio’s energy and positioning, where Lagree training and targeted strength work come together in a dynamic and empowering setting.The creative is set around the name itself ‘Pump’ - the intense sensation of muscle congestion that occurs when blood rushes into the muscle.
— a moment athletes associate with strength, energy and progress.
Designed as an intimate studio welcoming small groups, the space combines Lagree machines and Booty Builder equipment to deliver a focused and immersive fitness experience.Role: Brand Designer / Art Direction
Scope: Brand identity, visual direction, experiential design, spatial atmosphere.
Deliverables: Logo design, visual identity system, color palette, typography, art direction, interior mood and material selection, brand visuals and communication assets.
Delissif Coffee Shop
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Located in Liège, Belgium, Delissif Café & Restaurant made a new statement in 2026 with a need for a complete new image.
The project was initiated as the brand prepared to open a new location in the city’s major shopping center, creating the need for a more cohesive, contemporary and recognizable identity.
I contributed to redefining the visual direction of the brand, developing a refreshed identity system and design language to bring greater clarity, consistency and appeal across touchpoints. The goal was to elevate the overall experience and position Delissif as a modern, welcoming destination capable of attracting a wider audience both online and in-store.Role: Brand Designer / Art Direction
Scope: Brand strategy, visual identity redesign, digital presence, in-store brand experience.
Deliverables: Logo redesign, visual identity system, color palette and typography, brand guidelines, digital assets, communication materials and in-store design.
Jackiiyams Clothing Brand
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This project came up with a need from Enissia to build a modest clothing brand for women, by women with empowerment, elegance in modesty.
I set the tone, guided their potential to something real. A 360 brand identity.