Corporate Communications
Working in the heart of the policy and public affairs hub, I operate at the intersection of design and strategic communications in Europe.
At FleishmanHillard (Omnicom), I help turning complex policy-driven narratives into clear, compelling and engaging experiences for any sector. In an environment where clarity, credibility and influence are key, design becomes more: it is a strategic tool to structure ideas, support storytelling, and drive meaningful engagement with diverse audiences.
Value of Beauty,
Public Affairs Campaign
In the Brussels’ policy ecosystem, this Cosmetics Alliance launched a strategic initiative to strengthen its visibility and position within the European policy landscape. At a key moment for regulatory discussions in the beauty field, the challenge was to raise awareness among EU decision-makers while engaging a broader network of stakeholders across the value chain. The creative approach focused on clearly articulating the strategic importance of the beauty industry in Europe, while structuring the narrative around three key pillars: economic contribution, safety, and wellbeing.
Powered by: L’Oréal, KIKO, IFF, Beiersdorf, Givaudan, Ancorotti, Albea, dsm-firmenich, PUIG…
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Lead Designer · Visual Concept, Campaign Design, Corporate Communication
I contributed to shaping the visual and communication framework of the campaign across multiple touchpoints - from social media to out-of-home visibility and press events.
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Every design decision was guided by the same principle: creating a brand that was company-agnostic while still communicating innovation, collaboration and environmental responsibility. The result was an identity that felt accessible to policymakers, media and industry stakeholders alike.
Instead of embracing the bold, futuristic aesthetics often associated with the tech industry, the goal was to position GIGA as a credible, collaborative voice for Europe's green and digital transition rather than as an extension of its founding companies.
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We’ve reached, just with the Out-Of-Homes around 720,000 impressions in the city with an initial goal of 360,000 expected impressions.
The campaign led for 2 weeks in 4 different metro stations. We’ve reached a 3x higher turnover to our press conference day/night event.
GIGA,
Tech Group Creation
The Green Industrial Grids Association (GIGA) was established to unite some of the world's leading technology and infrastructure companies around a shared mission: accelerating the development of Europe's energy grid to support the next generation of digital and industrial growth. The association was created to engage policymakers, media and stakeholders around the future of Europe's energy infrastructure.
As Creative Lead, I was responsible for shaping GIGA's visual identity and public presence from the ground up. From building the brand and communication system to designing the launch event experience and strategic communication assets, my role was to ensure the association entered the European policy landscape with a clear, credible and distinctive voice. The launch successfully attracted significant media attention, policymakers and industry leaders, laying the foundations for GIGA's continued growth and expanding membership.
Bringing together organisations including Amazon, Google, Meta, Fastned, Toyota and other industry leaders… https://www.gigagrids.eu/
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Creative Lead · Brand Design, Art Direction, Communication Strategy
Association branding, visual identity, logo, website design, presentation, templates, social media, event branding, merchandising, stakeholder communications.
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Connecting the dots between abstracts data into tangible beauty material - perfume, lipstick, skincare - the stats are something you can almost feel. I’ve integrated the product itself into the typography and design. The perfume becomes part of the narrative, the lipstick is woven into the message, and the mask grounds the data. To create this effect where the product and the insight are inseparable.
It positions the alliance as the storyteller of the beauty industry's true value - not just selling products, but celebrating what beauty means culturally, economically, and socially. It's meaningful, and it's memorable.
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The launch successfully positioned GIGA as a credible new voice within Europe's technology and energy landscape. The inaugural event attracted strong engagement from policymakers, journalists and industry leaders, generating significant visibility from day one.
Since its launch, the association has continued to expand, welcoming new members from across the technology sector and strengthening its role in conversations around Europe's energy infrastructure. The brand identity provided a clear and trusted foundation for this continued growth and public recognition.
